profit advisory for businesses that know profit isn't accidental —

it's engineered

See the real story behind your numbers — clearly and simply.

Every business owner deserves to understand what’s really happening behind the scenes. At BizSenz, we turn complex financial data into straightforward insights so you can make decisions with confidence, not guesswork..

Build a profitable business with purpose and direction.

With structured analysis, forecasting, and a practical profit plan, we help you move from feeling reactive to feeling in control. Whether you're growing, stabilising, or resetting your business, we give you a clear financial roadmap to support your next steps.

Why BizSenz Exists

Because running a business shouldn’t feel overwhelming. You deserve guidance that feels calm, grounded, and genuinely helpful — not full of jargon or judgement. BizSenz gives you the clarity, structure, and support to build a stronger, more profitable future.

Turn Complex Numbers Into Clear Direction

When you truly understand what's happening in your business financially, everything becomes easier—decisions, planning, even sleep. BizSenz transforms your numbers into simple, meaningful insights so you always know where you stand and what comes next.

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Build a Stronger Business With Intentional Profit Strategies

Profit doesn’t just happen. It’s created through smart systems, steady improvements, and strategic support. We help you develop a clear plan to strengthen your cashflow, increase profitability, and grow with confidence.

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I feel like I’m flying blind!

I don’t really understand what my numbers are telling me — and it’s holding me back.

Money comes in… but it never feels steady

Money comes in, but it never feels steady or secure.
I need a plan that stops the rollercoaster.

I’m tired of guessing the “right” move.

Every decision feels like a gamble.
I need guidance that replaces doubt with direction

My business is busy, but the profit doesn’t reflect it

I’m busy — but the results aren’t reflecting it.
I need strategies that turn hard work into real financial progress.

Annette Litchfield

CEO & Lead Profit Advisor
BizSenz — Profit Advisory by BookSenz

As the CEO of BookSenz and BizSenz, my mission has always been simple: to help business owners feel confident, informed, and in control of their financial future. I know how overwhelming numbers can feel, and I also know the relief that comes when everything finally makes sense. BizSenz was created to give you that clarity — and the steady direction you need to grow with intention.

Annette Litchfield

What Our Clients Say

I used to feel completely overwhelmed by my numbers. Annette made everything clear and simple, and the stress I carried for years just disappeared. I finally feel in control again

Sarah McIntyre

Newcastle, NSW

Cashflow used to keep me up at night. With BizSenz & BookSenz, I finally understand where my money is going and how to manage it. The relief has been incredible — I can breathe again

Liam Bourne

Brisbane, QLD

I was constantly second-guessing myself. Annette gave me direction, structure, and confidence. For the first time, I know exactly what to focus on, and it feels amazing

Emily Carver

Adelaide, SA

Why Choose Us?

Clear, Simple Insight

We turn complex financial data into guidance you can actually understand. No jargon, no confusion — just clarity that helps you make strong decisions with confidence

Real Support, Not Judgement

You don’t need perfect books or perfect systems to start. We meet you where you are, support you through the overwhelm, and help you build a stronger financial foundation step by step

Strategy That Works in the Real World

Our advice isn’t theoretical — it’s practical and tailored to your business. You get clear, actionable strategies that improve profit, stabilise cashflow, and support sustainable growth.

A Partner Who Wants You to Succeed

BizSenz was built to give business owners calm, confidence, and direction. We’re here to empower you, cheer you on, and help you create a business that feels financially strong and future-ready

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Our Expert Team

Annette Litchfield

CEO | Lead Profit Advisor

Shaina Basierto

Team Leader | Client Advisory CoOrdinator

Michael Rilon Pinon

Operations | Client Support Assistant

Our Business Case Studies

From Overwhelm to Clarity

Sarah came to BizSenz feeling overwhelmed and unsure where her business was heading. Her numbers never made sense, and every decision felt like guesswork. Within the first month, we helped her understand her true cost structure, identify where money was leaking, and finally see a clear picture of her financial position.

With her new clarity, Sarah was able to increase her prices confidently, streamline her services, and start making decisions based on strategy — not fear. Today, she says she feels “lighter, calmer, and completely in control of the numbers.”

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From Cashflow Rollercoaster to Stability

Liam’s business was busy, but the cashflow stress never stopped. Money came in, but it disappeared just as quickly, leaving him constantly worried about the next month. We analysed his cashflow patterns, identified inconsistent billing practices, and helped him implement a simple, structured profit and cashflow plan.

Within a quarter, Liam had stabilised his cashflow, built a buffer, and finally stopped dreading the BAS quarter. He now knows exactly what his business needs to stay steady — and says the biggest change is “being able to breathe again.”.

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From Busy but not Profitable to Purposeful Growth

Emily felt like she was working constantly, yet her profit didn’t reflect her effort. She couldn’t see where things were going wrong. Through BizSenz Profit Advisory, we uncovered underpriced services, unused subscriptions, and operational inefficiencies that were quietly eroding her profit.

We rebuilt her pricing structure, helped her change her project workflow, and created a simple profit plan she could follow confidently. Within six months, her profit margin had grown significantly — and Emily finally saw what her business was capable of. She describes the experience as “the turning point I didn’t know I needed.”